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First Responders Appreciation Bonus

To recognize the bravery and selflessness of our front-line workers, those who risk their lives daily so that we can stay safe, we are pleased to extend an exclusive $1,000 Appreciation Bonus.

All eligible first responders (see customer eligibility below) that purchase or lease an eligible new Ford or Lincoln vehicle in May or June, will be entitled to an additional $1,000 Appreciation Bonus. This incremental $1,000 can be used toward their vehicle purchase/lease or issued as a rebate cheque. It will also be combinable with all "Built to Lend a Hand"/"Lincoln Way" programs

Eligible first responders (that qualify for the offer) include:

  • Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses
  • First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses
  • Professional Healthcare Workers: Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes
  • Active Pharmacists/Pharmacist Technicians
  • Transferable to the eligible customer's immediate family members with whom they are domiciled.


  • The customer may use the offer as a down payment or choose to receive a rebate cheque from Ford of Canada.
  • Only one First Responder Appreciation Bonus may be applied toward the purchase or lease of an eligible vehicle.
  • The offer may only be redeemed once.
  • Taxes payable before savings deducted.
  • This offer is only available to eligible customers (as noted above) that purchase, lease or factory-order a qualifying Ford or Lincoln vehicle during the program period.
  • Proof of customer eligibility (photocopy) must be provided:
    • Canadian Forces Personnel: Canadian Forces Permanent ID card (active personnel), Temporary ID card (reservists) or Veterans Card
    • First Responders: Government issued ID Card
    • Professional Healthcare Workers/Pharmacists/Pharmacist Technicians: Valid proof of employment (recent paystub, I.D. badge or license where applicable.

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